Financial goals
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Tax set-aside
Include tax planning in my pricing
Recommended — ensures your prices protect what you'll owe
Recommended set-aside for your structure28–32%
Sole proprietors pay self-employment tax (15.3%) on top of income tax. A 28–32% set-aside is standard to avoid a surprise bill. Always confirm with your accountant.
Availability & booking
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Market context
📌 How to find your number
Go to Google and search: "average household income [your city] [your state]" — use the most recent Census or Data USA result. This single number sets your market tier and affects every suggested price in your report.
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Google → "average household income [city] [state]" · Use the Census or Data USA result
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Product costs (update to your actual vendor costs)
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